Small Amazon sellers (3P) spend up to 127% more on ads relative to revenue than big brands (1P), according to SmartScout data. With limited brand recognition, these sellers rely on aggressive ad spending to stay competitive, while major brands leverage their existing market presence.
This episode explores why Amazon seems to favor third-party sellers, how advanced tools like DSP can help small brands grow, and the pros and cons of 1P vs. 3P selling. Learn strategies to build your brand, optimize ad spend, and avoid common pitfalls in choosing between vendor and seller partnerships.
Full News: https://amazonseller.school/amazon-news-major-updates-in-ai-tools-market-trends-and-compliance-alerts/
source