Types of Amazon Ads Campaign – Sponsored Products vs Brands vs Display #amazonads #amazonppc



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There are three types of campaign on Amazon: 1. Sponsored Products, 2. Sponsored Brands, 3. Sponsored Display. If you are not brand registered, you will only have access to the Sponsored Products campaign. The Sponsored Products campaign are further divided into two types: Auto campaign & Manual campaign. In Automatic campaign: Amazon will target keywords and products that are similar to the product in your ad. In manual campaign, we manually Choose keywords or products to target shopper searches and set custom bids.

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