In today’s video, we’re diving into the most out of touch makeup brands of 2024 and breaking down the drama that made us cringe. From Tarte Cosmetics’ Bora Bora influencer trip and their Hermès bracelet gifts to Patrick Ta’s overpriced $42 eyeshadow duos, moldy palette allegations, and Alonna Sunshine’s claims of racial inequity—these brands just couldn’t read the room.
We’ll also discuss Blake Lively’s Blake Brown Beauty and how it fell flat with harsh formulas, bulky packaging, and tone-deaf marketing. Plus, the shocking controversy with Youthforia’s foundation launch, where Golloria called out the brand for poor inclusivity and their problematic response. And don’t miss the wild story of TirTir gifting Mikayla Nogueira a Birkin bag to promote their foundation—because nothing says relatable like a $30,000 handbag, right?
Grab a snack and get cozy. Let’s talk about why they missed the mark and how they’re alienating everyday beauty lovers.
THIS VIDEO IS NOT SPONSORED
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LINKS/WHERE TO BUY
(Links marked with an * are affiliate links)
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*Blush- Half Magic blush in Only Drama ($23) https://howl.link/hllria1dj1ia1
*Lips- Daisique Melting Candy Balm in Nudy Fig ($9) https://howl.link/lkrw923rnjcc9
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💖 ABOUT ME:
Hi, my name is Jen I am 47 and live in Connecticut with my husband and 11 year old son. I am a stay-at-home Mom and full-time YouTuber with a degree in business with a focus in marketing. Before leaving work when my son was born, I was a commercial lender at a bank. I also worked at Sephora and Macy’s doing visual merchandising.
I have dry skin with some hyperpigmentation and fine lines. I love natural makeup looks but occasionally go outside my comfort zone a little bit. On my channel you’ll find lots of videos about drugstore makeup and drugstore dupes (those are my favorites to film!) but I also review high-end makeup as well. I hope you enjoy my channel and if you do, please don’t forget to SUBSCRIBE & leave me a comment!
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