Just Do It has been synonymous with Nike since the slogan started back decades ago in 1988. Since then, it has become one of the most recognizable and popular phrases worldwide and has helped Nike raise merchandise and gear sales.
Taking a step back and looking at the simple three-word combination, you might think it’s a catchphrase that the marketing team randomly came up with.
However, the iconic pairing of words was actually inspired by a notorious murderer’s final words back in the 1970s. Let’s take a look at how the infamous slogan was created from a criminal’s past.
0:00 – Introduction
1:21 – The Power of Happy Meals
4:02 – Using Controversy in their Strategies
5:03 – Colin Kaepernick and Nike
7:52 – The Summary
8:22 – Outro
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