THE BEST Ad Campaigns Part 1 | Brand Awareness vs Lead Generation



[PART 1] Are you trying to grow your business on Facebook and Instagram using paid ads?

There are 2 types of campaigns to consider:
• Brand Awareness
• Lead Generation

Brand Awareness
✔ Increase visibility and familiarity with your brand
✔ Reach a wider audience
✔ Build a community of followers
✔ Can be useful for long-term marketing goals and creating brand loyalty

X CONS: may not directly result in immediate sales or conversions, harder to track ROI, and may be less effective for direct-response advertising.

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