In this episode of the Victorian Small Business Network podcast, we explore the art of branding and marketing with industry experts.
Kosta Iatrou – Ikonic Brands (branding specialist),
Marie Alafaci – MarieAlafaci.com (marketing copywriter and author),
Xenia Buman – Mosaic Photographika (branding photographer)
share actionable insights on creating a standout brand, crafting compelling content, and using photography to tell your unique business story.
Highlights & Key Takeaways:
What is Branding? 0:56
Why Branding Matters 3:47
Brand Identity Framework 6:40
Content Marketing Essentials 9:12
What Events Will You Target? 11:07
What’s Essential for Content Marketing 13:49
The Importance of the About Page 19:03
Brand Photography 29:00
What is Branding Photography 32:17
Collaboration with Web Designers 34:35
Practical Tips for Small Businesses 37:16
Visit The Website
Victorian Small Business Network (https://vsbn.com.au)
Podcast Members
Kosta Iatrou (https://ikonicbrands.com/)
Marie Alafaci (https://mariealafaci.com/)
Xenia Buman (https://mphotos.com.au/)
Join and support the community of active and passionate business owners by attending online or in-person events designed for connection. https://vsbn.com.au/events
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