Many brands prioritize aesthetics in their ads, but research and industry experience show that even “ugly” adsโthose with lots of text and a low budgetโcan be highly effective if they convert well. ๐ฏ
The key takeaway is that the appearance of an ad is less important than its performance. Michael Maher, Chief Idea Officer of Cartology, explore why variations is crucial for discovering what truly works. ๐
Testing provides concrete data on what resonates with your audience, enabling data-driven decisions that enhance ad performance. Without testing, you may miss out on more effective strategies or fail to realize when your current approach isn’t successful. ๐
For optimal results, continuously test and iterate on your campaigns to improve both immediate conversion rates and long-term brand success.
Watch the full conversation here ๐ https://loom.ly/pSeBfRk and follow our page for more insights and practical tips on effective advertising strategies. ๐๐
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