In this video I walk through the basics of quick, effective, modern brand strategy. If you’re a creative or marketer who want to know how to integrate strategy in a way that actually makes sense for modern workflow and isn’t overcomplicated or esoteric, I break it down exactly.
One of the biggest things creative and marketing teams are tackling right now is speed
We need more content and more strategy, not just a little, a constant stream of great ideas, hit videos, and new approaches
Every existing playbook moves too slow. The existing process for customer avatars, campaign concept development, and brand strategy shifts is antiquated.
Luckily, social media is telling us the answers. We can see every consumpotion and creation habit of targeat customers by the hundreds online, and the algorithms will bring them right to us.
This video covers how to learn and implement brand strategy techniques built for speed and modern content.
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