Luxury brands maintain exclusivity by limiting traditional advertising, instead focusing on creating a mystique that appeals to a select audience.
They reach their customers through targeted marketing, like private events, collaborations, and high-end publications, rather than broad campaigns that could dilute their prestige.
High-profile ambassadors, influencers, and word-of-mouth strengthen brand loyalty, while storytelling and heritage take center stage.
Often minimalist and elegant, their branding strategy conveys refinement and quality, ensuring that luxury feels rare and extraordinary.
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