Disclaimer – there isn’t a one-size-fits-all campaign structure when it comes to paid media. Each brand, product, and account is different and require unique approaches.
However, these are our most used and best performing campaigns that we usually leverage for our DTC eCom client’s. Keep in mind that achieving success takes a lot of work and constant optimizations.
Nevertheless, these campaigns should be a good starting point for any eCom account, and it should make your life easier.
What’s something that is in your SOP? Let us know!
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00:00 Intro
00:53 Brand Search
02:45 Non-branded DSA
07:46 Non-branded Inbound Search Ads
10:55 Competitor Ads
14:48 Shopping / pMax
23:17 YouTube Remarketing
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You can find us here:
https://www.linkedin.com/in/ecomkristaps/
https://www.linkedin.com/company/aimemedia/
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