Easter, like Christmas, has taken on more commercial importance for many years as a sales and marketing opportunity for the global chocolate industry. Fortunately for many chocolate brands, the expectations of Easter aren’t substantially different from the moods and styles of their typical messaging. Why should this matter for brand marketeers and CMOs when considering this Catholic holiday?
Using its’ research tool, Sonic Check, amp was able to analyze the sonic assets of globally loved chocolate brands – Reese’s, Lindt, Cadbury, Milka, and Ferrero Rocher.
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amp is the leading provider of Sonic Branding services. Utilizing its award-winning Sonic DNA, amp creates holistic sonic identities for global brands. Leveraging sound, voice, and music, amp builds authentic connections for brands across audible touchpoints.
With a diverse portfolio of clients, including Mastercard, Mercedes-Benz, Deloitte, PepsiCo, Zurich Insurance, and Kraft Heinz, amp activates 360º sonic experiences and assets. From digital advertising to branded content and user experiences, amp delivers creative solutions with the latest developments in artificial voice and immersive audio technologies, creating valuable interactions for brands and their audiences.
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