How can you use your competitors to promote your brand?
This might just be the most savage marketing strategy ever! DHL printed “DHL is faster” on huge boxes, wrapped them in thermoactive foil, and cooled them down. Then, they shipped them—through competitors like FedEx and UPS. As the boxes warmed up, the hidden message appeared, turning FedEx and UPS employees into walking ads for DHL!
The result? Hundreds of thousands of new customers switched to DHL thanks to the creativity and humor of this campaign. Genius move—or crossing the line? Would you fall for it?
#branding #marketing #advertising #business #shorts #short #dhl
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