Volvo pulled off a genius marketing move during the Super Bowl by hijacking its competitors’ ads without spending a dime! During this iconic American event, brands like Mercedes and BMW were paying millions for ad spots. But Volvo, with a much smaller budget, had a clever plan to steal the spotlight.
Instead of running a traditional ad, Volvo launched a Twitter contest. The twist? When any competitor’s car ad played during the Super Bowl, viewers had to tweet about who they would give a Volvo gift to. The winner would drive home a new Volvo. The catch was that people couldn’t nominate themselves—they had to tweet during a competitor’s ad.
The result? Every time a competitor’s ad aired, Twitter was flooded with Volvo contest entries, completely overshadowing the pricey ads of brands like BMW and Mercedes. Volvo got all the attention, all without spending a single dollar on expensive ad spots.
In this video, we break down how Volvo used competitors’ marketing to their advantage and came out on top. Learn how you can implement similar creative strategies for your brand. Don’t forget to subscribe to Marketing Hub for more smart, low-cost marketing tactics!
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