Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker.
0:00 Building Strong Brands with Modern Strategies And Stories (w/ David Aaker)
4:33 Business Strategy vs Brand Strategy
8:05 The Evolution Of Branding From Marketing
11:56 How To Achieve Brand Awareness For Small Businesses
15:29 The Importance Of Brand Messaging
17:08 What Is Brand Storytelling?
20:58 What Is A Signature Story?
25:45 How To Create A Signature Story
29:45 What Is Story Culture?
31:30 How To Create A Game-Changing Sub-Category
34:35 How Business Strategy And Brand Strategy Work Together
35:15 The Importance Of Speed And Creating Barriers
37:30 Brand Strategy Example: Apple iPod vs Sony mp3
40:25 3 Tips To Build Brands In Modern Markets
First David breaks down the difference between business strategy vs brand strategy before highlighting the evolution of branding from marketing.
Next, you’ll discover what brand awareness actually is, how small businesses can create it and how important brand messaging is.
Then David Aaker dives into stories and brand storytelling.
He explains what brand storytelling is, what a signature story is and the process to create a signature story for your brand.
Then you’ll learn what game changing sub-categories are, how to create one and David Aaker top tips for building strong brands in modern markets.
#buildingstrongbrands #davidaaker #modernbrandstrategy #businessstrategyvsbrandstrategy #modernbrandstrategies
#aakeronbranding #brandawareness #brandstorytelling
#brandstories #creatingsignaturestories
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