Amazon Sponsored Brands Ads Placement adjustments 2024 – In this video, Igor, co-founder of Amazonia PPC agency, reveals insider tips and tricks for optimizing your Amazon Sponsored Brands campaigns. With years of experience helping brands scale their businesses since 2016, Igor shares valuable insights that can transform your advertising strategy.
*Bonus* – Discover valuable insights on video ad performance, including view rates and unmute statistics. Learn how to create more engaging video content that captures your audience’s attention from the first few seconds.
*Key topics covered*
▪️The difference between Sponsor Brand and Sponsor Product placements
▪️How to access and interpret placement reports
▪️Understanding impressions vs. viewable impressions
▪️Analyzing campaign performance across different placements
▪️Optimizing bids for placements other than top of search
▪️Leveraging keyword placement reports for better targeting
▪️Strategies for single keyword campaigns
Timestamps:
0:00 – Introduction to Amazon Sponsored Brands Placements
0:34 – Accessing placement reports in Campaign Manager
0:55 – Keyword placement reports vs. campaign placement reports
1:55 – Understanding impressions vs. viewable impressions
3:55 – Analyzing campaign performance across placements
5:01 – Video ad performance metrics and optimization tips
6:33 – Deep dive into campaign placement analysis
8:20 – How to optimize bids for placements other than top of search
10:02 – Example of potential cost savings through placement adjustments
11:56 – Introduction to keyword placement reports
13:29 – Analyzing keyword performance across different placements
15:15 – Strategies for optimizing single keyword campaigns
16:38 – Recap
Dive deeper into the world of Amazon Sponsor Brand Placements with this extended analysis:
1. Impression vs. Viewable Impression:
Understanding the difference between impressions and viewable impressions is crucial for accurate campaign assessment. An impression occurs when your ad is served, regardless of whether it’s seen. A viewable impression, however, happens when at least 50% of your ad is visible for more than 1 second. This distinction can significantly impact how you interpret your campaign’s reach and effectiveness.
2. Video Ad Performance Metrics:
For video ads, the placement report offers valuable insights into viewer engagement:
▪️View rate for different video sections (first quarter, mid-section, third section, and complete views)
▪️Unmute statistics
These metrics can help you optimize your video content for maximum impact. Remember, videos start on mute by default, so it’s essential to have compelling visuals and overlay text in the first 5 seconds to capture attention.
For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com
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