Episode 23 – “Exploring Sponsored Brands Ad Formats and Their Utility 🛍️🎞️”
In this episode, we delve into the three main ad formats for sponsored brands: product collection, store spotlight, and video ads. We will explore their differences, setups, landing options, and the distinct strategies you can deploy with each format. This will help you optimize your Amazon advertising campaign more effectively.
Description:
Welcome to Episode 23 of our Amazon Ads Raw Daily podcast, where we focus on the nuances of Sponsored Brands ad formats. Here’s what you’ll learn in this episode:
Exploring Sponsored Brands Ad Formats: We will discuss the three different ad formats for sponsored brands – product collection, store spotlight, and videos. We’ll highlight their distinct features and the setups you can adopt for each.
Product Collection Ads: These ads can lead to either a store page or a landing page featuring multiple products. We will delve into how you can utilize this ad format to showcase your product assortment or variations effectively.
Store Spotlight Ads: A unique ad format that leads customers directly to your brand store’s homepage. We will discuss different scenarios in which you can leverage this ad format.
Video Ads: A highly engaging ad format, we will explore how you can create videos promoting single or multiple ASINs. We’ll also discuss the new option that allows these ads to lead customers to your store.
Amazon Brand Store Importance: We’ll shed light on why Amazon is focusing on brand stores and how they can be utilized to drive a higher average basket value and create a unique, competition-free environment for customers.
Tune in to the podcast and leverage these insights to refine your Amazon advertising strategy. Let’s make every ad count! 🛍️🎞️#amazon #amazonadvertising #amazonads #ppc #advertising
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