Top strategists, ask the right questions.
Here are eight questions that you can steal.
#1. What’s our brand DNA? (Why are we here and what’s our true north? )
#2. Who are we here for? (What makes them different from the rest of the market?)
#3. Who are we not here for? (Why are we more relevant to our targets?)
#4. How are we different? (Why should they choose us over them? )
#5. What do we say? (What key messages will shape our image? )
#6. How do we show up? (What characteristics define our brand persona?)
#7. How do we speak? (What tones and language do we use?)
#8. How do we look? (What’s our visual style and appearance?)
Strategic questions positions you as a pro
Use these to build your next brand
Want more strategy. Hit the follow.
#shorts #brandstrategy #brandstrategyquestions #strategyquestions
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