No two brands or brand strategies are the same.
But there are a series of common brand strategy elements that are most commonly used by brand strategists around the world
They elements include
– Purpose
– Vision
– Mission
– Values
– Positioning
– Personality
– Voice
– Story
– Heritage
– Tagline
Each of these elements can spearhead a brands overall strategy or work as part of a team of strategic components.
What combination of elements will you use in your next strategy?
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